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Donor Growth

There are proven ways to make your nonprofit nonprofit organization less fragile by developing more—and deeper—relationships with your donors. Louis Diez and Mike Duerksen will discuss one big idea every week to help you level up. Brought to you by the Donor Participation Project and BuildGood.com.

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Donor Growth

7 retention accelerators you can use to keep donors engaged

March 16, 2023 • Louis Diez & Mike Duerksen

1. Thank donors quickly—and thank them well.
2. Pick up the phone.
3. Ask for advice and feedback.
4. Report back on their specific gift.
5. Create an onboarding journey that provides something emotionally valuable, focuses on making donors feel seen and heard, and leads to a 2nd gift conversion
6. Upgrade donors to monthly giving.
7. Make monthly giving the default

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ABOUT THE HOSTS

Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the founder and host of the Donor Participation Project and VP, Community at Almabase.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.