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Donor Growth
There are proven ways to make your nonprofit nonprofit organization less fragile by developing more—and deeper—relationships with your donors. Louis Diez and Mike Duerksen will discuss one big idea every week to help you level up. Brought to you by the Donor Participation Project and BuildGood.com.
Episodes
64 episodes
The end of a (short) era
Hasta luego. Tot ziens. À bientôt.The podcast got too big, too quick for these two social sector entrepreneurs and we need some time to regroup.What’s NOT changing?The concept of Donor Growth - more AND deepe...
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25:03
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Part 2: How to think about donor acquisition
Everyone wants new donors.But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors. Or are they?Today we talk about a few diff...
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26:11
Part 1: The acquisition hamster wheel
Acquisition… the final frontier.Everyone thinks they know what acquisition is and seem to be either firmly for or against.How did some nonprofits get really big through direct mail acquisition?Now that many nonprofits are l...
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17:19
7 recession-proof fundraising first principles
Are we in a recession? Who knows. But it’s no secret: a lot of nonprofits are seeing a decline in revenue after the covid bump we experienced for a few years. On today’s podcast, we get into 7 principles of f...
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28:44
Fundraisers in cars getting coffee
Jump in, we’re going for a ride.On today’s podcast, Louis and Mike have a chat about some of the things they’ve been thinking about.From why focusing on the fundamentals in fundraising is so hard, to building a cheap CR...
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25:21
Do nonprofits need North Star metrics?
Should you focus on donors, dollars, or something else?Some shops have over 25 metrics that they use to measure gift officer performance!Others, don’t have any… (or maybe just this one: the is-the-board-happy metric)What sh...
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35:00
Check this off your list: ✅ creating a checklist to support fundraising
Can a simple checklist reduce the complexity of your fundraising operations? It sounds too simple. Maybe even too systematized and rigid and robotic.But what if the complexity of our lives requires the simplest of solutions t...
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18:25
Are nonprofits competing for market share?
You’ve likely heard this before: “your nonprofit is competing for market share—so you need a clear value proposition to win.”But is that really true? Here are some assumptions we’re making if we think that way:Tha...
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14:30
If the donor isn’t a hero, who is she?
For decades, the common way of talking about donor-centric fundraising was defined as “the donor is the hero.” The sentiment was harmless in its intent. Noble, even.It was meant to help charity administrators realize that peo...
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35:23
The Role of the Nonprofit CEO: The Grand Coordinator
It may not feel like it, but large parts of the world live in greater abundance than ever before.There is more work, more services, more wealth. And yes, more people.Increasingly, the hard part is coordinating all of this!D...
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34:50
Ideating new businesses that serve nonprofits
Welcome to the Shark Tank…or, more like the Turtle Tank (to avoid any trademark violations).On this week’s episode, Mike pitches Louis some ideas for businesses that would help nonprofits improve their fundraising operations—and Louis ge...
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46:07
Should We Think of Fundraising as a Funnel?
There are several mental models we use to organize and understand our fundraising work. The funnel is one of the most well-known.In today’s episode, we explore the funnel model with you:What it’s good at explaining. Wh...
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30:13
The ABCs of fundraising failure
What keeps organizations from growing once they’ve hit a certain maturity? On this week’s podcast, we discuss 3 challenges we’ve seen that hinder fundraising growth.Arrogance: Thinking your org is “too important” to fail...
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40:32
The New Playbook for Higher Ed Annual Fundraising
If you were a fundraiser in higher education 20-30 years ago, the playbook for the annual fund was clear: a couple of letters to your alumni, a reunion effort, and lots of volunteer solicitation.Now… not so much.Most alumni are ...
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47:57
Fyre Festival 2 and the incurable addiction of special events
We're diving into the captivating story of the Fyre Festival and exploring how it serves as both a shining example and cautionary tale for special events in fundraising.At it’s best, special events can:B...
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42:57
Louis reveals the project he’s been working on: The Annual Fund Toolkit
Do you struggle with keeping your donors engaged and your pipeline filled? You're not alone.Over the last 6 months, Louis has delved deep into the challenges of consultant relationships and the complex nature of one-to-many work. The go...
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31:23
Back from Build Good Summit
We’re back from the first-ever Build Good Summit at the Canadian Museum for Human Rights—and we’re doing a bit of a recap.-What did we learn?-What made the BG Summit different from other conferences?-What were some of the key ch...
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40:58
Live Consulting: How to grow the monthly giving program of Free To Shine
In this special episode of Donor Growth, we chat with Georgia Morrison from Australia about how to grow her organization’s monthly giving program. Free To Shine raises about $400,000 per year to protect girls in Cambodia from bein...
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53:35
Fundraising use cases for ChatGPT that aren’t content creation
Are you tired of hearing about ChatGPT? If you are, this episode might be for you.Because chances are, most use cases you’ve seen are about using AI to help you write thank you notes, emails, appeals, gift agreements, a...
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34:51
Does nonprofit fundraising as a career have a future?
Would you recommend fundraising as a career to your kids?Why or why not?Like so many areas of nonprofit life, we find that there is not enough awareness and data.Join this episode to hear how Mike and Louis are trying to figure ...
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28:48
Business ideas for enterprising fundraisers
If you’ve ever dreamed of starting a business that serves the nonprofit sector, but you’re not sure what business to start…well, we don’t either.But on today’s podcast, we discuss a few ideas. From print-on-demand servi...
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44:50
Funnel-hacking Fundraising
What is "funnel hacking" in the context of fundraising?In business, funnel hacking is the process of reverse-engineering the marketing and sales strategies of other organizations to understand what works and what doesn't. But in...
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36:06
We’re in over our heads with The Overhead Conversation
Do donors really hate overhead? Or does it mean more to us than to the general public?Today, we’re sharing some information that changed the way we think about overhead.We think you’ll find it compelling.<...
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29:57