Part 2: How to think about donor acquisition Artwork

Donor Growth

There are proven ways to make your nonprofit nonprofit organization less fragile by developing more—and deeper—relationships with your donors. Louis Diez and Mike Duerksen will discuss one big idea every week to help you level up. Brought to you by the Donor Participation Project and BuildGood.com.

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Donor Growth

Part 2: How to think about donor acquisition

September 07, 2023 • Louis Diez & Mike Duerksen

Everyone wants new donors.

But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors.

Or are they?

Today we talk about a few different ways organizations are acquiring—and keeping—new donors.

We get into what’s working, what isn’t, and what we wished worked.

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ABOUT THE HOSTS

Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.

Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.