Donor Growth

7 recession-proof fundraising first principles

Louis Diez & Mike Duerksen

Are we in a recession? 

Who knows. 

But it’s no secret: a lot of nonprofits are seeing a decline in revenue after the covid bump we experienced for a few years. 

On today’s podcast, we get into 7 principles of fundraising that will help you keep the main thing the main thing—even when cash flow changes.

These aren’t just principles to whether a recession. 

They’re timeless first principles that apply to your fundraising in good years and in lean years. 

  1. Consistency compounds 
  2. Money flows where attention goes
  3. Action yields information 
  4. Trust is worth more than a bigger return  
  5. Growth is a choice
  6. Charity is not a zero sum game
  7. Your calendar and your budget = values

Your turn. 

What would you add?


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ABOUT THE HOSTS

Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.


Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.